Selected work

Defined the product vision, roadmap, and go-to-market strategy for a large-scale digital platform, aligning six cross-functional departments around a single end-user experience.

• Established core product KPIs and built dynamic Power BI dashboards to track engagement, retention, and adoption.
• Ran user impact assessments to identify friction and shipped self-service resources that drove organic adoption.
• Led multi-channel product marketing — awareness assets and milestone broadcasts — that lifted engagement and internal brand affinity.

Acted as the Product Manager for a greenfield digital platform, leading conceptualization, requirements gathering, and organization-wide digitization from scratch.

• Interviewed 30+ users across 5 business units to map journeys and define detailed consumer personas.
• Translated research into core product requirements and a prioritized feature set for MVP.
• Set the foundation for org-wide rollout of digitized HR workflows.

Owned the technical product lifecycle for Aadhaar PVC Card API services and a core national enrollment application, deployed at nationwide scale for millions of citizens.

• Partnered with engineering to optimize system performance by 3x and reduce latency by 33%.
• Shipped features for a core enrollment app with hardened authentication that materially reduced fraud.
• Translated complex business requirements into intuitive, consumer-facing digital processes.